Our Team

Meet our leadership

We are a dedicated team of finance professionals, including CFOs and CPAs, with over 20 years of experience supporting startups and private companies.
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Our team of dedicated CFOs, CPAs, and finance professionals, each with 20+ years of experience, focus on making finance clear and manageable.

Illustration of team members interacting with graphs and charts

Our Team

Yafit Keret
Founder & CEO

Yafit’s vision is the cornerstone of Proximo. Her leadership and financial acumen have propelled Proximo and our clients toward financial success.

Roi Rotem
Co-Founder & COO

Roi's expertise in making financial operations understandable and manageable drives all our innovation, ensuring financial clarity for all our clients.

Sharon Gelbaum-Shpan
Head of ProEco

An experienced investor, CMO, and branding & strategy executive Sharon leads Proximo ProEco hub connecting clients with an elite network of service providers for unparalleled advantages.

Ofer Tzvibel
Team Leader, CFO

Sagit Shachaf
Team Leader, CFO

Raphael Bar-Moshe
Team Leader, CFO

Adi Polak
CPA, Finance Manager, FP&A

Tal Ben David
CPA, Finance Manager, FP&A

Ronit Shraga
Controller

Shlomit Shalit Shema
Operations Manager

Meital Hassan
Bookkeeper

Orly Kabessa
Bookkeeper

Sapir Amsalem
Salary Controller & Bookkeeper

Our Board of Directors

Itay Itzhaky

Former CEO of Datum 40+ years as CEO in the medical device industry

Lior Reitblatt

Board Member at ICL Group Owner and Chairman Lior Vertigga retail, Shareholder Eybna, West4,Amorphical,Next, Terra A

Keren Kopilov

Partner at Firstime VC, Chairperson of JDRF Israel

Ran Tzachar

CEO at ESI Expert Systems Industries Ltd