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How many times have we heard this from founders and CEOs?“We hired a fractional CFO and an outsourced finance team. The monthly fee seems reasonable. The reports look fine. We’ve got finance covered.”
They start out with optimism:
But sooner or later, the same frustrations come back:
“Every time I ask for a new analysis or report, the bill grows, I now think twice before asking for anything – very frustrating"
“I fly blind between reports — like I don’t know what is happening in my finances”
“It takes time to decipher the monthly Excel sheet and when I ask for an analysis or special report it takes so much time ”
It’s a pattern we’ve seen again and again — even with repeat founders.
And the numbers back it up: hidden costs typically add 30–50% to what startups expect to spend on finance.
Instead of being a driver of clarity and growth, finance becomes another operational headache
Proximo was built on a simple idea: startups deserve CFO-level guidance at a price they can live with — and full clarity through real-time insights, reports, and analysis.
But it quickly became clear that we did not want to do provide our services like everyone else:
We did not believe in keeping clients in the dark until the monthly Excel sheet arrived
We did not want to let costs pile up every time a client needed an extra report
We realized that we must use technology to accelerate, clarify, and simplify finances.
We than searched the market for tools, but nothing provided the transparency, ease of use and speed our clients and team needed and deserved
So we decided to build our own.
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We created CashHero to be a real-time finance management platform that empowers CFOs and finance to deliver a new level of service for startups and founders:
No hidden costs.What you sign is what you pay.
Full transparency.Every number, every report, always available.
Real-time insights.Founders can generate comparisons, create board-ready reports, and analyze their numbers instantly.
CFO expertise + outsourced finance teamTaking fractional CFO to another level, at a price startups can live with.
With offices in Israel and New YorK, Proximo is proud to be the trusted CFO and finance partner of successful startups and repeat founders, offering a new level of service:
No hidden costsFull transparency. Every number, every report, always available.Real-time insights. Generate comparisons, create board-ready reports, and analyze your numbers instantly.While you prepare for 2026 planning and budgeting, having clarity and control over finances in real time is more important than ever.
At Proximo, empowered by CashHero, we’re changing the way startups experience finance — making it transparent, efficient, and startup-friendly.
👉 Ready to rethink finance for your startup? Let’s talk.